Business Pitch Dictionary by pitch.dog
Inventory, demand & supply planning · Core

Bullwhip effect

Also called: demand amplification

ELI5

Amplification of demand variability as signals move upstream through a supply chain.

Used in conversation

“Compare bullwhip effect with the same cohort and period before drawing a conclusion.”

Pitch context

You will see “Bullwhip effect” in operating plans, procurement packs, supplier reviews and supply-chain reports when the discussion reaches inventory, demand & supply planning.

Why it matters: In inventory, demand & supply planning, different calculation boundaries, periods or accounting treatments can change the number and the decision.

Caution

Calculation, recognition and disclosure can vary by accounting framework, company policy and reporting context.

Sources & evidence · 3

Direct term-level sources and supporting source families.