Business & revenue models · Core

Bundling

Also called: bundle model

ELI5

Several things are sold together.

Used in conversation

“Bundling can increase value but hide weak components.”

Definition

Selling multiple products or services together as one offer or price package.

Here “Bundling” means: Selling multiple products or services together as one offer or price package.

Pitch context

You will see “Bundling” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business & revenue models.

Why it matters: It helps a reader interpret business & revenue models without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.