Business & revenue models · Core
Bundling
Also called: bundle model
ELI5
Several things are sold together.
Used in conversation
“Bundling can increase value but hide weak components.”
Definition
Selling multiple products or services together as one offer or price package.
Here “Bundling” means: Selling multiple products or services together as one offer or price package.
Pitch context
You will see “Bundling” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business & revenue models.
Why it matters: It helps a reader interpret business & revenue models without confusing the measure, decision, role or evidence being discussed.
Sources & evidence · 5
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- Strategyzer — Business Model Canvas resourcesSupporting source family · practitioner · checked 2026-08-16
- Strategyzer — Value Proposition Canvas resourcesSupporting source family · practitioner · checked 2026-08-16
- LEANSTACK — Lean CanvasSupporting source family · practitioner · checked 2026-08-16
- U.S. Department of Justice Antitrust Division — Herfindahl-Hirschman IndexSupporting source family · primary · checked 2026-08-16
- U.S. Census Bureau — Business and economy dataSupporting source family · primary · checked 2026-08-16