Business Pitch Dictionary by pitch.dog
Cloud, data & platform systems · Core

Business intelligence

Also called: BI

ELI5

Use data to understand and manage the business.

Used in conversation

“Business intelligence supports reporting but does not create strategy.”

Definition

Tools and practices for analysing data and presenting operational or strategic information.

Here “Business intelligence” means: Tools and practices for analysing data and presenting operational or strategic information.

Pitch context

You will see “Business intelligence” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches cloud, data & platform systems.

Why it matters: It helps a reader interpret cloud, data & platform systems without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Direct term-level sources and supporting source families.