Business Pitch Dictionary by pitch.dog
Business Model Canvas & Lean Canvas · Core

Business Model Canvas

Also called: BMC

ELI5

A one-page map of how a business works.

Used in conversation

“Use the Business Model Canvas to expose missing links, not to replace evidence.”

Definition

A nine-block framework for describing how an organisation creates, delivers and captures value.

Here “Business Model Canvas” means: A nine-block framework for describing how an organisation creates, delivers and captures value.

Pitch context

You will see “Business Model Canvas” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business model canvas & lean canvas.

Why it matters: It helps a reader interpret business model canvas & lean canvas without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.