Business pitch
Also called: commercial pitch
ELI5
A presentation that asks people to back a business idea or decision.
Used in conversation
“We need the business pitch to make the decision and the evidence unmistakable.”
Definition
A persuasive presentation asking an audience to support, fund, buy, approve or act on a business proposition.
Here “Business pitch” means: A persuasive presentation asking an audience to support, fund, buy, approve or act on a business proposition.
Pitch context
You will see “Business pitch” in business pitches, proposals, executive summaries and decision decks when the discussion reaches business pitch formats & situations.
Why it matters: It helps a reader interpret business pitch formats & situations without confusing the measure, decision, role or evidence being discussed.
Sources & evidence · 3
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- U.S. Small Business Administration — Write your business planSupporting source family · primary · checked 2026-08-16
- Y Combinator — YC Startup Library — fundraising and pitching resourcesSupporting source family · practitioner · checked 2026-08-16
- U.S. Securities and Exchange Commission — Small Business Capital Formation GlossarySupporting source family · primary · checked 2026-08-16