Business deck types · Core
Business plan
Also called: business planning document
ELI5
A written plan for how a business will work and grow.
Used in conversation
“The business plan must explain how the assumptions become cash.”
Definition
A document describing a business's goals, market, model, operations, team, risks and financial plan.
Here “Business plan” means: A document describing a business's goals, market, model, operations, team, risks and financial plan.
Pitch context
You will see “Business plan” in business pitches, proposals, executive summaries and decision decks when the discussion reaches business deck types.
Why it matters: It helps a reader interpret business deck types without confusing the measure, decision, role or evidence being discussed.
Sources & evidence · 3
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- U.S. Small Business Administration — Write your business planSupporting source family · primary · checked 2026-08-16
- Y Combinator — YC Startup Library — fundraising and pitching resourcesSupporting source family · practitioner · checked 2026-08-16
- U.S. Securities and Exchange Commission — Small Business Capital Formation GlossarySupporting source family · primary · checked 2026-08-16