Business Pitch Dictionary by pitch.dog
Business & revenue models · Working

Business-to-government

Also called: B2G

ELI5

A business sells to government or public bodies.

Used in conversation

“The B2G route requires procurement and compliance capability.”

Definition

A model in which a company sells to public-sector organisations.

Here “Business-to-government” means: A model in which a company sells to public-sector organisations.

Pitch context

You will see “Business-to-government” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business & revenue models.

Why it matters: It helps a reader interpret business & revenue models without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.