Decision narrative & persuasion · Core
Buy-in
Also called: stakeholder buy-in
ELI5
People are willing to support the plan.
Used in conversation
“Do not confuse polite silence with buy-in.”
Definition
Informal term for the support or commitment needed from people affected by a proposal.
Here “Buy-in” means: Informal term for the support or commitment needed from people affected by a proposal.
Pitch context
You will see “Buy-in” in business pitches, proposals, executive summaries and decision decks when the discussion reaches decision narrative & persuasion.
Why it matters: It helps a reader interpret decision narrative & persuasion without confusing the measure, decision, role or evidence being discussed.
Sources & evidence · 3
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- U.S. Small Business Administration — Write your business planSupporting source family · primary · checked 2026-08-16
- Y Combinator — YC Startup Library — fundraising and pitching resourcesSupporting source family · practitioner · checked 2026-08-16
- U.S. Securities and Exchange Commission — Small Business Capital Formation GlossarySupporting source family · primary · checked 2026-08-16