Business Pitch Dictionary by pitch.dog
Strategy frameworks & analysis · Working

Buyer power

Also called: bargaining power of buyers

ELI5

How much control customers have in the deal.

Used in conversation

“High buyer power is compressing margins.”

Definition

The ability of customers to influence price, terms or supplier behaviour.

Here “Buyer power” means: The ability of customers to influence price, terms or supplier behaviour.

Pitch context

You will see “Buyer power” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches strategy frameworks & analysis.

Why it matters: It helps a reader interpret strategy frameworks & analysis without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.