Business Pitch Dictionary by pitch.dog
Marketing strategy & planning · Core

Campaign brief

Also called: marketing brief

ELI5

A document defining campaign objective, audience, message, deliverables, timing, budget and measures.

Used in conversation

“The team needs one controlled copy of campaign brief, with an owner and date.”

Pitch context

You will see “Campaign brief” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 6

Direct term-level sources and supporting source families.