Strategic choices & advantage · Core
Capability
Also called: organisational capability
ELI5
Something the organisation can reliably do.
Used in conversation
“The strategy requires a pricing capability we do not yet have.”
Definition
The repeatable ability of an organisation to perform an activity and produce an outcome.
Here “Capability” means: The repeatable ability of an organisation to perform an activity and produce an outcome.
Pitch context
You will see “Capability” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches strategic choices & advantage.
Why it matters: It helps a reader interpret strategic choices & advantage without confusing the measure, decision, role or evidence being discussed.
Connected terms
- Process capabilityThe search label “Capability” can route to both entries.
Sources & evidence · 5
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- Strategyzer — Business Model Canvas resourcesSupporting source family · practitioner · checked 2026-08-16
- Strategyzer — Value Proposition Canvas resourcesSupporting source family · practitioner · checked 2026-08-16
- LEANSTACK — Lean CanvasSupporting source family · practitioner · checked 2026-08-16
- U.S. Department of Justice Antitrust Division — Herfindahl-Hirschman IndexSupporting source family · primary · checked 2026-08-16
- U.S. Census Bureau — Business and economy dataSupporting source family · primary · checked 2026-08-16