Business Pitch Dictionary by pitch.dog
Greenwashing, evidence & assurance · Core

Carbon-washing

Also called: climate washing

ELI5

Misleading claims about emissions reduction, neutrality or climate performance.

Used in conversation

“Do not describe carbon-washing as assured beyond the scope of the engagement.”

Pitch context

You will see “Carbon-washing” in sustainability reports, impact decks, climate plans and assurance materials when the discussion reaches greenwashing, evidence & assurance.

Why it matters: In greenwashing, evidence & assurance, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 4

Direct term-level sources and supporting source families.