Business Pitch Dictionary by pitch.dog
Cash flow & liquidity · Core

Cash flow

Also called: cash movement

ELI5

Movement of cash and cash equivalents into or out of an organisation.

Used in conversation

“Compare cash flow with the same cohort and period before drawing a conclusion.”

Pitch context

You will see “Cash flow” in financial models, budgets, board packs and investor materials when the discussion reaches cash flow & liquidity.

Why it matters: In cash flow & liquidity, different calculation boundaries, periods or accounting treatments can change the number and the decision.

Caution

Calculation, recognition and disclosure can vary by accounting framework, company policy and reporting context.

Sources & evidence · 4

Direct term-level sources and supporting source families.