Business Pitch Dictionary by pitch.dog
Marketing strategy & planning · Working

Category creation

Also called: create a category, category design

ELI5

Deliberate effort to define and establish a new market category around a problem or approach.

Used in conversation

“How are we defining category creation in this deck?”

Pitch context

You will see “Category creation” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • Category designThe search label “category design” can route to both entries.
Sources & evidence · 11

Direct term-level sources and supporting source families.