Business Pitch Dictionary by pitch.dog
Greenwashing, evidence & assurance · Core

Certification mark

Also called: ecolabel

ELI5

A mark indicating compliance with a certification scheme, subject to that scheme's scope.

Used in conversation

“The control owner needs to resolve the exception around certification mark.”

Pitch context

You will see “Certification mark” in sustainability reports, impact decks, climate plans and assurance materials when the discussion reaches greenwashing, evidence & assurance.

Why it matters: In greenwashing, evidence & assurance, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Connected terms

  • EcolabelThe search label “ecolabel” can route to both entries.
Sources & evidence · 4

Direct term-level sources and supporting source families.