Business Pitch Dictionary by pitch.dog
Marketing disclosure, consent & dark patterns · Core

Children's advertising

Also called: child-directed marketing

ELI5

Marketing directed to or likely to affect children and subject to heightened safeguards.

Used in conversation

“The draft mentions children's advertising, but the scope and jurisdiction are still unclear.”

Pitch context

You will see “Children's advertising” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing disclosure, consent & dark patterns.

Why it matters: In marketing disclosure, consent & dark patterns, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.