Business Pitch Dictionary by pitch.dog
Retention, churn & expansion · Core

Churned ARR

Also called: lost ARR

ELI5

Annual recurring revenue lost through customer churn.

Used in conversation

“How are we defining churned ARR in this deck?”

Pitch context

You will see “Churned ARR” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches retention, churn & expansion.

Why it matters: It helps a reader interpret retention, churn & expansion without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.