Business Pitch Dictionary by pitch.dog
Marketing disclosure, consent & dark patterns · Core

Clear and conspicuous

Also called: prominent disclosure

ELI5

A disclosure presented so an ordinary audience is likely to notice, understand and connect it to the claim.

Used in conversation

“Can we state who receives the right created by clear and conspicuous, and when it applies?”

Pitch context

You will see “Clear and conspicuous” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing disclosure, consent & dark patterns.

Why it matters: In marketing disclosure, consent & dark patterns, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.