Business Pitch Dictionary by pitch.dog
Funnel, pipeline & opportunity stages · Core

Closed-lost

Also called: lost deal

ELI5

A pipeline status indicating the opportunity ended without a sale.

Used in conversation

“Sales needs one agreed definition of closed-lost before the forecast review.”

Pitch context

You will see “Closed-lost” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches funnel, pipeline & opportunity stages.

Why it matters: It helps a reader interpret funnel, pipeline & opportunity stages without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.