Business Pitch Dictionary by pitch.dog
Strategic choices & advantage · Working

Coherence

Also called: strategic coherence

ELI5

The plan's parts make sense together.

Used in conversation

“Premium positioning and constant discounting destroy coherence.”

Definition

The quality of strategic choices and actions reinforcing rather than contradicting one another.

Here “Coherence” means: The quality of strategic choices and actions reinforcing rather than contradicting one another.

Pitch context

You will see “Coherence” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches strategic choices & advantage.

Why it matters: It helps a reader interpret strategic choices & advantage without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.