Business Pitch Dictionary by pitch.dog
Recurring revenue & contract metrics · Working

Committed annual recurring revenue

Also called: CARR

ELI5

Contracted recurring revenue normalised annually, including specified future commitments under the company's policy.

Used in conversation

“The number is useful only if everyone calculates committed annual recurring revenue the same way.”

Pitch context

You will see “Committed annual recurring revenue” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches recurring revenue & contract metrics.

Why it matters: It helps a reader interpret recurring revenue & contract metrics without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.