Business Pitch Dictionary by pitch.dog
Competition, differentiation & moats · Core

Commoditisation

Also called: commoditization

ELI5

Products become interchangeable and price matters more.

Used in conversation

“The strategy must respond to commoditisation of the core feature.”

Definition

The process by which offers become less differentiated and compete increasingly on price or availability.

Here “Commoditisation” means: The process by which offers become less differentiated and compete increasingly on price or availability.

Pitch context

You will see “Commoditisation” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches competition, differentiation & moats.

Why it matters: It helps a reader interpret competition, differentiation & moats without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.