Business Pitch Dictionary by pitch.dog
Go-to-market models & channels · Working

Community-led growth

Also called: CLG

ELI5

Growth driven substantially through a community that creates trust, participation, advocacy or distribution.

Used in conversation

“The launch plan assumes community-led growth; what evidence supports that assumption?”

Pitch context

You will see “Community-led growth” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches go-to-market models & channels.

Why it matters: It helps a reader interpret go-to-market models & channels without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.