Business Pitch Dictionary by pitch.dog
Competition, differentiation & moats · Working

Competitive intensity

Also called: intensity of competition

ELI5

How hard competitors are fighting for customers.

Used in conversation

“Competitive intensity rises when demand slows.”

Definition

The overall strength of rivalry, substitution and pressure within a market.

Here “Competitive intensity” means: The overall strength of rivalry, substitution and pressure within a market.

Pitch context

You will see “Competitive intensity” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches competition, differentiation & moats.

Why it matters: It helps a reader interpret competition, differentiation & moats without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.