Business Pitch Dictionary by pitch.dog
Strategy frameworks & analysis · Working

Competitive rivalry

Also called: industry rivalry

ELI5

How strongly current competitors fight for the same business.

Used in conversation

“Competitive rivalry is increasing as growth slows.”

Definition

The intensity of competition among existing organisations in a market.

Here “Competitive rivalry” means: The intensity of competition among existing organisations in a market.

Pitch context

You will see “Competitive rivalry” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches strategy frameworks & analysis.

Why it matters: It helps a reader interpret strategy frameworks & analysis without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.