Business Pitch Dictionary by pitch.dog
Market sizing & growth · Core

Compound annual growth rate

Also called: CAGR

ELI5

The smooth yearly growth rate between two values.

Used in conversation

“CAGR hides what happened in the years between.”

Definition

The constant annual rate that would turn a starting value into an ending value over a period.

Here “Compound annual growth rate” means: The constant annual rate that would turn a starting value into an ending value over a period.

Pitch context

You will see “Compound annual growth rate” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches market sizing & growth.

Why it matters: It helps a reader interpret market sizing & growth without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.