Business Pitch Dictionary by pitch.dog
Business & revenue models · Working

Consumer-to-consumer

Also called: C2C

ELI5

A platform helps individuals transact with one another.

Used in conversation

“Trust and liquidity drive the C2C marketplace.”

Definition

A model enabling transactions or exchange between individual consumers.

Here “Consumer-to-consumer” means: A model enabling transactions or exchange between individual consumers.

Pitch context

You will see “Consumer-to-consumer” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business & revenue models.

Why it matters: It helps a reader interpret business & revenue models without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.