Business Pitch Dictionary by pitch.dog
Channels, media & distribution · Core

Content marketing

Also called: inbound content

ELI5

Creating and distributing useful content to attract, educate or retain an audience.

Used in conversation

“Which audience, channel and period does content marketing cover?”

Pitch context

You will see “Content marketing” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches channels, media & distribution.

Why it matters: In channels, media & distribution, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.