Business Pitch Dictionary by pitch.dog
Marketing strategy & planning · Core

Content plan

Also called: editorial plan

ELI5

A schedule and specification for producing and publishing content.

Used in conversation

“Which version of content plan should the board treat as current?”

Pitch context

You will see “Content plan” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 6

Direct term-level sources and supporting source families.