Business Pitch Dictionary by pitch.dog
Software delivery & architecture · Core

Continuous delivery

Also called: CD

ELI5

Keep software ready to release safely at any time.

Used in conversation

“Continuous delivery is not the same as releasing every change automatically.”

Definition

A practice keeping software in a releasable state through automated build, test and deployment processes.

Here “Continuous delivery” means: A practice keeping software in a releasable state through automated build, test and deployment processes.

Pitch context

You will see “Continuous delivery” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches software delivery & architecture.

Why it matters: It helps a reader interpret software delivery & architecture without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Direct term-level sources and supporting source families.