Business Pitch Dictionary by pitch.dog
Product discovery & research · Working

Continuous discovery

Also called: continuous product discovery

ELI5

Keep learning from customers every week, not only at the start.

Used in conversation

“Continuous discovery revealed a different buyer workflow.”

Definition

A regular practice of customer learning and testing integrated into product work.

Here “Continuous discovery” means: A regular practice of customer learning and testing integrated into product work.

Pitch context

You will see “Continuous discovery” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches product discovery & research.

Why it matters: It helps a reader interpret product discovery & research without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.