Business Pitch Dictionary by pitch.dog
Digital marketing metrics · Core

Conversion

Also called: conversion event

ELI5

A defined action considered valuable, such as purchase, signup or request.

Used in conversation

“Keep conversion on the dashboard, but show the definition and reporting period beside it.”

Pitch context

You will see “Conversion” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches digital marketing metrics.

Why it matters: In digital marketing metrics, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Connected terms

  • ConversionThe same visible label “Conversion” names different concepts.
  • ConversionThe same visible label “Conversion” names different concepts.
Sources & evidence · 5

Direct term-level sources and supporting source families.