Business Pitch Dictionary by pitch.dog
Marketing disclosure, consent & dark patterns · Working

Copy clearance

Also called: advertising clearance

ELI5

Approval of marketing copy after legal, regulatory or brand review.

Used in conversation

“Can we state who receives the right created by copy clearance, and when it applies?”

Pitch context

You will see “Copy clearance” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing disclosure, consent & dark patterns.

Why it matters: In marketing disclosure, consent & dark patterns, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Connected terms

  • Legal reviewThe search label “Copy clearance” can route to both entries.
Sources & evidence · 5

Direct term-level sources and supporting source families.