Business Pitch Dictionary by pitch.dog
Strategic choices & advantage · Working

Core competency

Also called: core competence

ELI5

Something the organisation is unusually good at and can use repeatedly.

Used in conversation

“Distribution is a core competency, not merely a department.”

Definition

A distinctive organisational capability that contributes materially across products or markets.

Here “Core competency” means: A distinctive organisational capability that contributes materially across products or markets.

Pitch context

You will see “Core competency” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches strategic choices & advantage.

Why it matters: It helps a reader interpret strategic choices & advantage without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.