Business Pitch Dictionary by pitch.dog
Pricing & commercial packaging · Core

Cost-plus pricing

Also called: markup pricing

ELI5

Setting price by adding a margin or markup to estimated cost.

Used in conversation

“The pricing slide needs to separate cost-plus pricing from the commercial assumptions around it.”

Pitch context

You will see “Cost-plus pricing” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches pricing & commercial packaging.

Why it matters: It helps a reader interpret pricing & commercial packaging without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.