Digital marketing metrics · Working
Cross-device measurement
Also called: cross-device tracking
ELI5
Estimating or matching activity across several devices associated with a person or household.
Used in conversation
“How are we defining cross-device measurement in this deck?”
Pitch context
You will see “Cross-device measurement” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches digital marketing metrics.
Why it matters: In digital marketing metrics, a loose definition can change rights, obligations, approval, disclosure or enforceability.
Caution
Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.
Sources & evidence · 5
Direct term-level sources and supporting source families.
- Google Analytics Help — Google Analytics dimensions and metricsDirect source · primary · checked 2026-08-16
- Google Ads Help — Google Ads metrics and reportingDirect source · primary · checked 2026-08-16
- Interactive Advertising Bureau — Measurement guidelines and standardsDirect source · institutional · checked 2026-08-16
- American Marketing Association — Definitions of Marketing and BrandSupporting source family · institutional · checked 2026-08-16
- U.S. Federal Trade Commission — Advertising and Marketing GuidanceSupporting source family · primary · checked 2026-08-16