Product discovery & research · Core

Customer interview

Also called: user interview

ELI5

Talk directly with customers to learn what is true.

Used in conversation

“Ask the customer interviewee about the last real incident.”

Definition

A structured conversation used to learn about customer behaviour, needs, decisions or experience.

Here “Customer interview” means: A structured conversation used to learn about customer behaviour, needs, decisions or experience.

Pitch context

You will see “Customer interview” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches product discovery & research.

Why it matters: It helps a reader interpret product discovery & research without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.

Scrum Guides — The Scrum Guide — official current versionSupporting source family · primary · checked 2026-08-16
National Institute of Standards and Technology — Computer Security Resource Center GlossarySupporting source family · primary · checked 2026-08-16