Business Pitch Dictionary by pitch.dog
Retention, churn & expansion · Core

Customer lifetime value

Also called: LTV, CLV

ELI5

Estimated economic value generated by a customer over the relationship, under disclosed assumptions.

Used in conversation

“Keep customer lifetime value on the dashboard, but show the definition and reporting period beside it.”

Pitch context

You will see “Customer lifetime value” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches retention, churn & expansion.

Why it matters: It helps a reader interpret retention, churn & expansion without confusing the measure, decision, role or evidence being discussed.

Connected terms

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.