Business Pitch Dictionary by pitch.dog
Customers, users & segmentation · Core

Customer segment

Also called: market segment, segment

ELI5

A group of similar customers.

Used in conversation

“Segment the market by buying behaviour, not only company size.”

Definition

A group of customers with shared needs, behaviours or economics relevant to a strategy.

Here “Customer segment” means: A group of customers with shared needs, behaviours or economics relevant to a strategy.

Pitch context

You will see “Customer segment” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches customers, users & segmentation.

Why it matters: It helps a reader interpret customers, users & segmentation without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.