Business Pitch Dictionary by pitch.dog
Needs, jobs & value propositions · Core

Customer validation

Also called: market validation

ELI5

Proof that customers want the solution enough to act.

Used in conversation

“Customer validation requires behaviour, not compliments.”

Definition

Evidence that customers will adopt, pay for or meaningfully use the proposed solution.

Here “Customer validation” means: Evidence that customers will adopt, pay for or meaningfully use the proposed solution.

Pitch context

You will see “Customer validation” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches needs, jobs & value propositions.

Why it matters: It helps a reader interpret needs, jobs & value propositions without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.