Business Pitch Dictionary by pitch.dog
Marketing disclosure, consent & dark patterns · Core

Dark pattern

Also called: deceptive design

ELI5

An interface design that steers, tricks or obstructs people in ways that undermine informed choice.

Used in conversation

“The draft mentions dark pattern, but the scope and jurisdiction are still unclear.”

Pitch context

You will see “Dark pattern” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing disclosure, consent & dark patterns.

Why it matters: In marketing disclosure, consent & dark patterns, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.