Business Pitch Dictionary by pitch.dog
Funnel, pipeline & opportunity stages · Working

Deal source

Also called: opportunity source

ELI5

The channel, campaign, partner or activity credited with originating an opportunity.

Used in conversation

“Do not move the opportunity until deal source is confirmed.”

Pitch context

You will see “Deal source” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches funnel, pipeline & opportunity stages.

Why it matters: It helps a reader interpret funnel, pipeline & opportunity stages without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.