Sales process & qualification · Core
Decision criteria
Also called: evaluation criteria, purchase criteria
ELI5
The standards a buyer uses to judge options.
Used in conversation
“Do not move the opportunity until decision criteria is confirmed.”
Pitch context
You will see “Decision criteria” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches sales process & qualification.
Why it matters: It helps a reader interpret sales process & qualification without confusing the measure, decision, role or evidence being discussed.
Connected terms
- Evaluation criteriaThe search label “evaluation criteria” can route to both entries.
Sources & evidence · 4
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- U.S. Small Business Administration — Write your business planSupporting source family · primary · checked 2026-08-16
- Y Combinator — YC Startup Library — fundraising and pitching resourcesSupporting source family · practitioner · checked 2026-08-16
- U.S. Securities and Exchange Commission — Small Business Capital Formation GlossarySupporting source family · primary · checked 2026-08-16
- IFRS Foundation — IFRS GlossarySupporting source family · primary · checked 2026-08-16