Business Pitch Dictionary by pitch.dog
Sales process & qualification · Core

Decision process

Also called: buying process

ELI5

The sequence, participants and approvals through which the buyer reaches a decision.

Used in conversation

“Who can verify decision process on the buyer’s side?”

Pitch context

You will see “Decision process” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches sales process & qualification.

Why it matters: It helps a reader interpret sales process & qualification without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.