Business Pitch Dictionary by pitch.dog
Decision narrative & persuasion · Core

Decision required

Also called: decision ask

ELI5

The exact choice the audience needs to make.

Used in conversation

“Put the decision required before the background section.”

Definition

A clear statement of the specific approval, choice or commitment requested from an audience.

Here “Decision required” means: A clear statement of the specific approval, choice or commitment requested from an audience.

Pitch context

You will see “Decision required” in business pitches, proposals, executive summaries and decision decks when the discussion reaches decision narrative & persuasion.

Why it matters: It helps a reader interpret decision narrative & persuasion without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 3

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.