Business Pitch Dictionary by pitch.dog
Marketing strategy & planning · Core

Decision stage

Also called: bottom of funnel

ELI5

A stage in which the audience selects, purchases or commits.

Used in conversation

“The report should separate the effect of decision stage from correlation.”

Pitch context

You will see “Decision stage” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • Bottom of funnelThe search label “Bottom of funnel” can route to both entries.
Sources & evidence · 6

Direct term-level sources and supporting source families.