Business Pitch Dictionary by pitch.dog
Sales process & qualification · Core

Demo

Also called: product demonstration

ELI5

A guided presentation of how a product or service works in relation to buyer needs.

Used in conversation

“Sales needs one agreed definition of demo before the forecast review.”

Pitch context

You will see “Demo” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches sales process & qualification.

Why it matters: It helps a reader interpret sales process & qualification without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.