Business Pitch Dictionary by pitch.dog
Customers, users & segmentation · Working

Demographic segmentation

Also called: demographic segment

ELI5

Group people by measurable personal characteristics.

Used in conversation

“Demographic segmentation alone does not explain motivation.”

Definition

Grouping consumers by attributes such as age, income, household or education.

Here “Demographic segmentation” means: Grouping consumers by attributes such as age, income, household or education.

Pitch context

You will see “Demographic segmentation” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches customers, users & segmentation.

Why it matters: It helps a reader interpret customers, users & segmentation without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.