Business Pitch Dictionary by pitch.dog
Requirements, stories & service design · Working

Design token

Also called: UI token

ELI5

A reusable design value stored once and used everywhere.

Used in conversation

“Update the colour design token rather than individual screens.”

Definition

A named reusable value for design decisions such as colour, spacing, typography or motion.

Here “Design token” means: A named reusable value for design decisions such as colour, spacing, typography or motion.

Pitch context

You will see “Design token” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches requirements, stories & service design.

Why it matters: It helps a reader interpret requirements, stories & service design without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.